Case Study Dentistry
Rank My Dentist is one of the largest platform helping patients find top-rated dentists based on location and specialty. Our team built the application from scratch. Once the core system was in place, we took it a step further by introducing AI voice agents to handle patient calls. This upgrade solved key challenges like missed calls and slow booking, making the experience smoother for both patients and dental practices.
The client faced challenges with poor communication between patients and dentists.
Calls were often missed, and lead responses were slow, leading to lost revenue opportunities.
Appointment scheduling was manual and time-consuming.
Scattered data systems caused confusion and delays, making the booking process frustrating for patients.
To solve the client’s challenges, we focused on finding an AI solution that required minimal involvement from human agents while allowing the AI to handle the heavy lifting of patient communication. Our goal was to implement a system that was quick to set up, easy to manage, and capable of providing natural, human-like conversations.
We researched and tested three leading AI voice agent tools:
We used two main criteria: easy setup with minimal development resources and human-like conversation flow. After careful evaluation, we selected Retell AI for its quick deployment, simplicity, and ability to provide great communication experience.
Our team initially trained 2 AI voice agents to handle incoming patient calls, then optimized the setup for easy scalability to support dozens of AI voice agents. To streamline lead management and increase revenue opportunities, we integrated AI call results directly into the Close CRM. Since Retell.ai does not currently support SMS agents, we send out follow ups and reminders as text messages from CRM.
The AI voice agent:
➤ Answers inbound calls and engages patients in natural, friendly conversations.
➤ Collects key patient information to assist with appointment requests.
➤ Handles general inquiries about clinic services, location, and hours.
➤ Guides patients with emergency needs to appropriate care options.
➤ Logs call details for staff to follow up and confirm appointments.
✔️ Bookings became faster - AI-powered assistance reduced manual efforts, speeding up the appointment scheduling process.
✔️ Lower operational costs - Eliminating the need to train human agents lowered operational costs while maintaining consistent, high-quality patient interactions.
✔️ More calls answered - The AI solution increased answer rates and response times, ensuring patients receive timely assistance and reducing missed opportunities, even during off-hours.
✔️ Patients get assigned to the right dentists - The system matches patients with dentists based on their specific needs, location, and availability, improving outcomes and patient satisfaction.
✔️ Easy to scale - As the system scales, further gains in operational efficiency and lead conversion are expected.
Collaborate with experts to bring your vision to life.
Leverage trusted technologies and best practices that guarantee the best possible experience for your digital product.
The developers and PMs at pubGENIUS helped us grow our platform with new features and smooth project management. They’re a trustworthy team that consistently delivers great work.
Brandon Rubinshtein
Founder & CEO at RankMyDentist
Rank My Dentist is one of the largest platform helping patients find top-rated dentists based on location and specialty. Our team built the application from scratch. Once the core system was in place, we took it a step further by introducing AI voice agents to handle patient calls. This upgrade solved key challenges like missed calls and slow booking, making the experience smoother for both patients and dental practices.
Stock Trades Tracker is a web app that allows users to select and monitor U.S. Congress or Senate members' publicly disclosed stock or bond trades, analyzing each trade's short- and long-term profitability. Our team built it from the ground up, handling everything from data integration to frontend design and performance analysis.
CRM Wingman is a SaaS platform and browser extension designed to help auto dealerships streamline and automate their sales operations, specifically within their existing CRM systems.
The platform enables dealerships to:
Respond faster to customer inquiries using standardised answer templates tailored to common sales scenarios
Generate smart, natural replies using AI
Access data insights about each client’s preferred communication channels (email, SMS, phone), based on engagement patterns
